The start of February saw the US sportswear behemoth launch a Nike Air campaign for the new ‘Air Max 97 Gold Bullet’ sneakers via a sci-fi style, 3D spot called ‘Born From Tomorrow’. Launched on Nike’s SNKRS app and created with Ballistic directors Tibz & Ferratche, the colourful, neon, metallic and futuristic digital campaign take… Continue reading Nike Air Max Gold Bullet Promoted Via Futuristic 3D ‘Born From Tomorrow’ App Spot
Tag: 3D
Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
During the 24 October NFL game between the Chicago Bears and the New England Patriots, a Gillette marketing stunt saw the Gillette Stadium temporary rebranded the GilletteLabs Stadium for the league’s first live broadcast mixed-reality commercial promoting the P&G brand’s GilletteLabs line of heatable razors (which range from $150 to $170) and feature exfoliating bar… Continue reading Patriots Partner Gillette Runs NFL’s First Live Broadcast Mixed-Reality Commercial For GilletteLabs with Exfoliating Bar
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create a young, 11-year-old Tendulkar. Running through March and April to leverage the 2022 iteration of the Indian Premier League (IPL), the campaign’s aim is that,… Continue reading Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
A huge, hi-tech 3D billboard in Shinjuku (Tokyo) spearheaded Nike Japan’s Air Max Day marketing and sought to catch the attention of local passers-by and social media users around the world. As Air Max Day nears, Nike has taken over a huge billboard in Tokyo’s Shinjuku area with a 3D activation that is catching the attention… Continue reading Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign
The first week of March saw the AFL team up with QMS, an outdoor media company in Australia and New Zealand, to unveil an outdoor strand of the league’s 2022 ‘Festival Of Footy’ new season launch campaign which unveiled Australia’s first use of 3DOOH technology. Working in partnership with QMS’ in-house creative team QUBE, the AFL’s… Continue reading AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign
Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered an open invitation to young skaters to practice their flips, ollies and grinds within a custom interactive branded experience that blends fashion, gaming, sport and community. Hosted inside the… Continue reading Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
Surfing Champ Gabriel Medina Wakens Water God In Tokyo 2020 Linked Bradesco Bank Brazilian Ad
Leveraging spiking surfing interest around its Olympic debut at Tokyo 2020, two-time world champion Gabriel Medina and brand ambassador fronted a spectacular new 3D video led campaign for Brazilian bank Bradesco in which he meets the god of the sea Poseidon. Medina has been a brand ambassador for the bank since 2019 and the… Continue reading Surfing Champ Gabriel Medina Wakens Water God In Tokyo 2020 Linked Bradesco Bank Brazilian Ad
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 New York City e-Prix (9 to 11 July) utilising new hologram technology. Developed in harness with global agency partner Bright Partnerships and powered by PORTL,… Continue reading Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
American DJ Marshmello’s striking extended reality performance at the ‘2021 UEFA Champions League Final Opening Ceremony presented by Pepsi‘ was a six-minute show featuring state-of-the-art, immersive technology led by extended reality. With a limited number of fans in the stadium die to pandemic restrictions, the live performance – also featured Selena Gomez and Khalid… Continue reading DJ Marshmello’S World-First Extended Reality Performance For Champions League Final Opening Ceremony
Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
The much hyped Williams Racing 2021 FW43B augmented reality app reveal on 5 Match was scratched at the last moment after its app was hacked immediately prior to launch. The F1 team was forced to pull the app from both the Apple App Store and Android Google Play store and revert to its supporting set… Continue reading Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
