When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
Tag: CGI
Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
May saw Duracell promote its AA batteries through a visually striking and multi-market ‘Energy’ campaign activating its official partnership with the Williams Racing Formula 1 team. The integrated campaign, developed in harness with agency VaynerMedia, California production house Los York and virtual/digital producer Impossible Objects (with Unreal Engine), is built around a series of… Continue reading Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
Real & Fake Heineken Irish Landmark OOH Activations Leverage Heineken Champions Cup Final
High impact genuine and ghost Heineken out-of-home stunts fuelled elite rugby union club rivalry in European Rugby’s Heineken Champions Cup Final host city Dublin ahead of the 20 May match between Leinster and La Rochelle (Stade Rochelais) – a repeat of last year’s final. Competition title partner and rights owner beer sponsor Heineken brought… Continue reading Real & Fake Heineken Irish Landmark OOH Activations Leverage Heineken Champions Cup Final
NBA Broadcast Partner ESPN Launches Anthemic ‘It’s A Beautiful Time For Playoffs’ Spot
ESPN launched a visually-arresting, anthemic spot promoting its NBA programming during the 2023 Playoffs called ‘It’s A Beautiful Time For Playoffs’. An evolution of the sports broadcasting giant’s ‘NBA On ESPN Time’, the 30-second commercial marked the start of the Playoffs and features many of the league’s biggest stars in a utopian computer graphic… Continue reading NBA Broadcast Partner ESPN Launches Anthemic ‘It’s A Beautiful Time For Playoffs’ Spot
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
On 18 November sportswear giant Adidas rolled out a player-specific strand in its ‘Family Reunion’ 2022 FIFA Men’s World Cup activation programme fronted by flagship player ambassador Lionel Messi and called The Impossible Rondo’. Created in harness with agencies TBWA and Fresh Juice, the spot stars five different versions of the Argentina skipper using… Continue reading Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022/2023 season with an integrated on- and offline campaign built around using real footage and CGI to turn City players into signature OKX cyber-punks in a mural led tie-up with street artist Akse P19 and Global… Continue reading Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create a young, 11-year-old Tendulkar. Running through March and April to leverage the 2022 iteration of the Indian Premier League (IPL), the campaign’s aim is that,… Continue reading Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
On 15 February the Atlanta Braves launched a teaser campaign promoting its #DigitalTruistPark project which it trumpeted as ensuring that the team became the first Major League Baseball (MLB) franchise to enter the (so-called) ‘metaverse’. The virtual stadium initiative, which is being developed with Epic Games’ Unreal Engine technology, aims to give fans an… Continue reading Atlanta Braves Become 1st MLB Franchise To Enter The Metaverse Via Digital Truist Park
EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
Indian EdTech company Unacademy continued its cricket-theme marketing strand in January 2022 with a new ‘Don’t Give Up’ brand film fronted by athlete ambassador MS Dhoni which offers life lessons from the former Indian captain. The latest spot from India’s largest online learning platform, called ‘Life Lessons No7: Don’t Give Up’, is an 85-second… Continue reading EdTech Giant Unacademy Teams Up With MS Dhoni For Perseverance-Themed Life ‘Lesson No 7’
Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
On 18 November, Nike introduced ‘Nikeland’ – a new gaming led virtual version of its corporate headquarters – which aims to encourage youngsters to explore a virtual version of its world headquarters. The virtual initiative, which is created within the Roblox’s online gaming platform and game-creation system, invites kids to create their own avatars,… Continue reading Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
