When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
Tag: Babolat
Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era
Young Spanish tennis sensation Carlos Alcaraz beat former champion Novak Djokovic to win Wimbledon and serve up a new Gen Z era in tennis marketing as tournament partners and personal sponsors activated around the 20-year-old’s victory. After winning a titanic struggle with Djokovic on 16 July and lifting his second Grand Slam, a range… Continue reading Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era
Spanish Babolat Padel Campaign Targets Women Who ‘Already Play Great Games’
Sports equipment brand Babolat launched a Pádel campaign in Spain promoting its collection of rackets for women who ‘Already Play Great Games’. Developed in harness with creative shop Burns Agency and INSTINCT production company, the ‘You Already Play Great Games’ campaign was spearheaded by a hero spot targeting female players and showcasing Babolat Pádel’s new… Continue reading Spanish Babolat Padel Campaign Targets Women Who ‘Already Play Great Games’
