When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
Tag: Brand Owned Event
Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Telecoms brand and Wembley Stadium sponsor EE has brought back its ‘Wembley Cup’ tournament for a fourth season and added some new features to freshen up the format. This year’s competition sees will see international footballers compete alongside YouTube stars, while other innovations include a new ‘draft’ stage as well as ‘fast and furious’… Continue reading Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Satirical Super Slow Motion Marathon Promotes Paramount’s Baywatch Reboot
Paramount and agency Droga5 London created the first Slow-Mo Marathon to promote the studio’s new Baywatch reboot movie. Sure, it’s not the Berlin, Boston, or London Marathon and it isn’t about to knock one of the Big Five out of the elite group, but it does offer an opportunity to see ‘the world’s best… Continue reading Satirical Super Slow Motion Marathon Promotes Paramount’s Baywatch Reboot
