Turkish Airlines, an official partner of the UEFA Champions League, leveraged the 2023 Final (played on 1 June in Istanbul’s Atatürk Olympic Stadium) with a campaign fronted by football legends and former UCL rivals Steven Gerrard and Cafu who played in the famous 2005 final in the same stadium which saw Liverpool FC come from… Continue reading Football Legends Gerrard & Cafu Fly Down Memory Lane In UEFA Partner Turkish Airlines UCL Campaign
Tag: Cafu
Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Telecoms brand and Wembley Stadium sponsor EE has brought back its ‘Wembley Cup’ tournament for a fourth season and added some new features to freshen up the format. This year’s competition sees will see international footballers compete alongside YouTube stars, while other innovations include a new ‘draft’ stage as well as ‘fast and furious’… Continue reading Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Swiss Watch Maker Hublot Launches Official FIFA World Cup ‘Loves Football’ Campaign
Swiss watchmaker Hublot celebrates its love of soccer through a new campaign featuring some of the sport’s greatest figures and famous football faces (from Diego Maradonna and Jose Mourinho, to Cafu and Usain Bolt) launched at a ‘Match Of Friendship at Baseworld 2018 back in March and promoted with a ddigital social spot, … Continue reading Swiss Watch Maker Hublot Launches Official FIFA World Cup ‘Loves Football’ Campaign
BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
Mid May saw Bwin launch a movie thriller style campaign leveraging Russia 2018 called ‘Who Stole The Cup’ which stars a squad of big name football ambassadors including Diego Maradona, Cafu, Vicente del Bosque and Stefan Effenburg (and, er, German swimmer Franziska van Almsick). Launched a month ahead of the kick off of this… Continue reading BWin Launches Soccer-Star Fronted, Hollywood Heist Movie Style ‘Who Stole The Cup’ Russia 2018 Campaign
Castrol’s WC #Footkhana Is The Most Shared Viral Ever
What happens when samba-skilled soccer superstar Neymar challenges tyre-shredding driving ace Ken Block? Castrol Footkhana – that’s what! Late April saw Castrol move up a gear, literally, in its Brazil 2014 activation Castrol, an Official Sponsor of the 2014 FIFA World Cup, brought together the football striker and the Gymkhana rally racing… Continue reading Castrol’s WC #Footkhana Is The Most Shared Viral Ever
