Telecoms brand and Wembley Stadium sponsor EE has brought back its ‘Wembley Cup’ tournament for a fourth season and added some new features to freshen up the format. This year’s competition sees will see international footballers compete alongside YouTube stars, while other innovations include a new ‘draft’ stage as well as ‘fast and furious’… Continue reading Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Tag: #WembleyCup
EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium. The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
