Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Tag: YouTubers
The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
New Balance Football Rolls Out ‘Make It To Moscow’ Content Series Ambushes Russia 2018 World Cup
As the FIFA World Cup approached kick-off in mid-June, sportswear giant leveraged spiking soccer interest (and ambushed rival and official FIFA partner Adidas) with the launch of an inventive campaign called ‘Make it to Moscow’. The initiative was an entertaining documentary series of football content that set out to uncover the real footballing culture in four of Russia’s World Cup host cities. … Continue reading New Balance Football Rolls Out ‘Make It To Moscow’ Content Series Ambushes Russia 2018 World Cup
EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium. The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
