Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024
Tag: UEFA Euro 2024
Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness
An off-beat ‘No Fibre, No Football’ campaign from UEFA EURO 2024 men’s championship official sponsor and DFB premium partner Deutsche Telekom takes a refreshing approach to activating an international football tournament which contrasts how people are and are not able to celebrate football depending on the availability of high-speed internet. Launched in early April, well… Continue reading Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness
UEFA Celebrates Diversity & Inclusion At Berlin’s Olympiastadion At EURO 2024 Brand Identity Launch
At a launch event in Berlin’s Olympiastadion, one of the 10 German stadiums which will host UEFA EURO 2024 Germany, UEFA unveiled a new tournament brand identity that aims to welcome everyone and to celebrate diversity and inclusion. View this post on Instagram A post shared by UEFA (@uefa_official) The brand refresh… Continue reading UEFA Celebrates Diversity & Inclusion At Berlin’s Olympiastadion At EURO 2024 Brand Identity Launch