Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Tag: Models
Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Between January and July 2019 official UEFA tournament automotive partner Kia activated its rights to the first UEFA Europa League Trophy Tour (Driven By Kia) with a community cause focused initiative which collected unwanted football boots from European fans and donated them to the Zaatari refugee camp in Jordan. Territory: Europe/Global Agency: Right… Continue reading Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’
MassMutual thought small when it came to activating its rights at the 2019 Kentucky Derby – really small. MassMutual’s Churchill Downs on-site Derby weekend takeover saw its build a series of 20 miniature outdoor displays in an activation titled ‘Small Acts’. The miniatures were placed around key areas at Churchill Downs: including the… Continue reading Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’
Monster Starts NASCAR Sponsorship At Daytona Via Logo Signage, Models, Cars, Contest & Content
Monster eased into its new NASCAR sponsorship at the Daytona International Speedway for the NASCAR Cup series season opening Dayton 500 race with activation focused around its the oversized green ‘M’’ claw logo across NASCAR official platforms, spaces and channels. From the overall series title and on driver race wear branding No greater… Continue reading Monster Starts NASCAR Sponsorship At Daytona Via Logo Signage, Models, Cars, Contest & Content
Triumph #SpotTheVespa WoM & PR At London Fashion Week
Lingerie brand Triumph, first-ever official catwalk lingerie supplier for London Fashion Week (LFW), rolled out a street stunt campaign to raise awareness of the sponsorship amongst both Londoners and tourists and to generate PR around the partnership. As part of its alliance with the British Fashion Council’s LFW, Triumph provided shows, stylists and designers… Continue reading Triumph #SpotTheVespa WoM & PR At London Fashion Week
