Tag: Street Teams

Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix

Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close

Pepsi MAX illuminated the White Cliffs of Dover with a celebratory ‘It’s Home’ message of national pride to mark England’s victory in the UEFA Women’s EURO 2022 squad.   The soft drink’s unmissable projection onto the iconic cliff edge was also echoed in the hometowns of the victorious players including team captain and midfielder Leah… Continue reading Pepsi Max Lioness Pride Projections & Final Show Brings Euro 22 ‘One Game’ Activation To A Close

Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme

Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative.   The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme

Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign

Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy   ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team.  … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign

Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation

The New Year sees vitamin brand Blackmores feature a branded ‘Well Bot’, featuring the latest in artificial intelligence technology, at the core of its Australian Open leverage programme.   As a sponsor of the 2017 Australian Open, Australia’s self-style No1 vitamin brand offers fans a chance to interact with its Blackmores Well Bot live on-site… Continue reading Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation

Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation

Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid.   Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation

Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign

MasterCard tapped into the ‘mad’, ‘crazy’ and ‘irrational’ emotions of football fans to activate its UEFA Champions League rights around the 2016 final in Milan.   The payments giant, a long term UEFA sponsor of the world’s top club tournament with a partnership that stretches back more than 22 years, focused its work around a… Continue reading Tats, Haircuts (& Mascots) In MasterCard’s ‘Madness or Priceless’ UEFA CL Campaign

Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences

Heineken is behind a mysterious and innovative Australian Open initiative targeting Melbourne’s hospitality industry that has seen a secret shopper leave surprise gifts for bartenders across the city who have been serving Heineken ‘the right way’.   The undercover present giver, the ‘Star Serve Guru’, has been roaming the area’s bars, pubs and restaurants secretly… Continue reading Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences

Pepsi Max Wireless Festival (Fake) ‘Friend Finder’ Drone Spot Goes Viral

According to Wireless sponsor Pepsi Max, more than a third of people lose their phones at festivals which is why the soft drinks giant used the music event to launch its ‘Friend Finder’ – a GPS-enabled blimp that floats over crowds finding and pointing at lost mates.   The campaign for this summer concert initiative,… Continue reading Pepsi Max Wireless Festival (Fake) ‘Friend Finder’ Drone Spot Goes Viral

State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans

The NBA’s official insurance partner State Farm activated around the All-Star Weekend with a fascinating social media and digital campaign that actually assisted New York All-Star Weekend attendees.   The brand continued its ongoing ‘National Bureau Of Assists’ initiative (a play on the word ‘assists’ – which in basketball refers to a pass that leads… Continue reading State Farm’s ‘National Assists Bureau’ Utility Helps NYC All-Star Fans

Media Markt Brazil’14 Aims To Make All Fans German Fans

In the lead up to the World Cup semi final clash between Germany and Brazil, European retailer Media Markt has sent it street teams out across the host nation on a mission to modify the Brazilian flag to German national colours on stickers and posters across the country.     This Germanification is part of… Continue reading Media Markt Brazil’14 Aims To Make All Fans German Fans