Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative. The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
