Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative. The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
Tag: Six Nations
‘Team Of Us: Everyone In’ – Vodafone & IRFU
Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU
BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
Ahead of the start of the 2020 Six Nation, the BBC sought to build buzz by igniting national pride through a set of spots starring each team’s captain to promote the broadcaster’s shared (with ITV) coverage of this year’s competition. Playing on the idea that every year the Six Nations ignites player and fan… Continue reading BBC Launches ‘Who Blinks First?’ Skipper Spot Series To Promote Its Shared Six Nations Coverage
Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
To mark the second year of its Six Nations title sponsorship, Guinness wrote a love letter to the Six Nations Championships ahead of kick-off. The social-first activation, launched on 1 February, aims to highlight the power of sport to bring the nations together. With the copy line ‘rivals for 80 minutes, friends forever’,… Continue reading Tittle Sponsor Guinness Pens A Social-First ‘Love Letter’ To Bring The Six Nations Together
New Sponsor Guinness Celebrates Women’s 6 Nations With England v Scotland ‘Sisters’ Spot
March saw Guinness celebrates its debut as the first ever official partner of the Women’s Six Nations with a new campaign based around the rivalry between two rugby playing sisters on opposing national teams. ‘Sisters’, a campaign developed in harness with agency AMV BBDO and released on 4 march (ahead of the game between… Continue reading New Sponsor Guinness Celebrates Women’s 6 Nations With England v Scotland ‘Sisters’ Spot
Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
RBS Enhances ‘Six Nations Rugby Live Challenge App’
RBS has unveiled the latest version of its rugby Live Challenge App to coincide with the weekend kick-off of the 2013 Six Nations. Once again the tournament’s anchor partner is challenging rugby fans to test their knowledge of the sport pre-, during and post-game. The tournament’s official app from title sponsor RBS offers… Continue reading RBS Enhances ‘Six Nations Rugby Live Challenge App’
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online insights tool not only provides ‘Keys To The Game’, play-by-play insights during games and analyses player-by-player performance, but it also employs predictive analytics to identify three… Continue reading IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
BMW RFU SweetChariot Comp Drives Rugby Fans Home
As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to its multi-platform ‘Sweet Chariot’ campaign. Building on the Twickenham-based team’s ‘Swing Low,, Sweet Chariot’ anthem, a home crowd favourite that was originally an historic American… Continue reading BMW RFU SweetChariot Comp Drives Rugby Fans Home
RBS Six Nations Live Challenge Gaming App
With the trend for dual screening stretching out across the entire sponsorship space, it is now the turn of European rugby fans to use a second screen to participate live alongside the 2012 Six Nations Tournament via an interactive app called the RBS Six Nations Live Challenge. Throughout the match, the app challenges… Continue reading RBS Six Nations Live Challenge Gaming App
