Former Indian Premier League (IPL) partner the Unacademy Centre has partnered with Indian cricket icon Sachin Tendulkar for a new March brand campaign called ‘The Power Behind You’ that leverages the start of the 2024 IPL to empower students. Created by advertising agency Lowe Lintas and led by a hero spot starring test cricket’s all-time… Continue reading EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Tag: Education & Training
NBA Basketball School Launches In Australia With Now We Collide Campaign
The NBA Basketball School in Australia teamed up with creative agency Now We Collide to launch the first campaign promoting the league’s first hoops skills and training programme down under with a mission to inspire, connect and empower youth through the power of basketball. The course itself was developed by the NBA’s own Elite… Continue reading NBA Basketball School Launches In Australia With Now We Collide Campaign
BMW RFU SweetChariot Comp Drives Rugby Fans Home
As the Six Nations got underway last weekend new Rugby Football Union (RFU) sponsor BMW leveraged the excitement around the England rugby team by rolling out additional elements to its multi-platform ‘Sweet Chariot’ campaign. Building on the Twickenham-based team’s ‘Swing Low,, Sweet Chariot’ anthem, a home crowd favourite that was originally an historic American… Continue reading BMW RFU SweetChariot Comp Drives Rugby Fans Home
