Former Indian Premier League (IPL) partner the Unacademy Centre has partnered with Indian cricket icon Sachin Tendulkar for a new March brand campaign called ‘The Power Behind You’ that leverages the start of the 2024 IPL to empower students. Created by advertising agency Lowe Lintas and led by a hero spot starring test cricket’s all-time… Continue reading EdTech Unacademy & Sachin Tendulkar Empower & Support Indian Students Via ‘The Power Behind You’
Tag: Lowe Lintas
Insurer Turtlemint Goes Into Bat With MS Dhoni To Promote Active Insurance Plan #ActiveHoJaao
Indian insurance brand Turtlemint teamed up with cricketing super star MS Dhoni to promote a new ‘active health insurance plan’ through a campaign conceptualised by agency Lowe Lintas. Turtlemint announced the appointment of Mahendra Singh Dhoni as its new brand ambassador in late January immediately ahead of launching a February campaign starring the former… Continue reading Insurer Turtlemint Goes Into Bat With MS Dhoni To Promote Active Insurance Plan #ActiveHoJaao
India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
To build interest in the new Fastrack Reflex 3.0 a campaign called ‘Start Anywhere’ targets Gen-Z and focuses on how the smartband can support a fluid and flexible approach to fitness. The campaign, which was conceptualised by Lowe Lintas Bangalore, seeks to promote the Reflex 3.0’s 10+ sport modes and positions it as a… Continue reading India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
A new campaign from edtech brand Unacademy called ‘The Greatest Lesson’ focuses on athlete ambassador Sachin Tendulkar’s setbacks to teach a lesson about commitment to studying, never giving up and to carry the tagline ‘Failure, The Fuel Of Champions’. The online learning platform’s campaign, conceptualised by agency Lowe Lintas (Bangalore), is led by a… Continue reading Tendulkar Ad Fronts Unacademy Failure Is ‘The Greatest Lesson’ On Route To Success Campaign
Cracking The Game – Unacademy & IPL 2020
Edtech startup Unacademy leveraged the first year of its official IPL partnership during the 2020 tournament through an integrated activation programme targeting 14 to 32-year-olds which spanned its title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ as well as a pair of agency-created digital activations running under the titles… Continue reading Cracking The Game – Unacademy & IPL 2020
Match Day Mania – Swiggy & IPL 2020
Swiggy’s ‘Match Day Mania’ IPL 2020 activation spanned national and regional television channels, as well as digital and social with simple, humorous content reinforcing its brand benefits of convenience and simplicity and, due to Covid, emphasizing its commitment to serving safe and hygienic food to its customers. Objectives The IPL has long been a strong… Continue reading Match Day Mania – Swiggy & IPL 2020
Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start
11 September saw the Mumbai Indians call for responsible celebration as ‘One Family’ through the launch of its club theme campaign ahead of the 2020 Indian Premier League (IPL). The defending champions’ campaign encourages the team’s ‘one family’ values and urges fans to join them in celebration, while ensuring requisite safety precautions. Conceptualised… Continue reading Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start
