Leveraging spiking cricket excitement around the start of the 2024 Indian Premier League (IPL), Cadbury Dairy Milk rolled out an integrated campaign – spanning TV, digital, social, PR, in-stadium, on-pack and in-store – starring player ambassadors Suryakumar Yadav (Mumbai Indians) and KL Rahul (Lucknow Super Giants) and their first youth coaches which champions the unsung… Continue reading Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers
Tag: Mumbai Indians
Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
As Indian fan excitement rises at the start of the new cricket season and the Indian Premier League (IPL), Cadbury Dairy Milk partnered with Mumbai Cricket Association (MCA) and agency Ogilvy India to celebrate and support the often unnoticed heroes of the league – the ground staff. For the 2022 season, the Mondelez International… Continue reading Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Ahead of the 26 March start of the 2022 IPL season, the tournament’s 15th iteration, the Mumbai Indians launched a film fronting the team’s ‘Khelenge Dil Kholke / Play With Open Hearts’ campaign to drive excitement ahead of the IPL and boost support at the start of the season. Conceptualised and created by agency… Continue reading Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start
11 September saw the Mumbai Indians call for responsible celebration as ‘One Family’ through the launch of its club theme campaign ahead of the 2020 Indian Premier League (IPL). The defending champions’ campaign encourages the team’s ‘one family’ values and urges fans to join them in celebration, while ensuring requisite safety precautions. Conceptualised… Continue reading Mumbai Indians Launch ‘One Family ‘Responsible Fandom Campaign Ahead Of IPL Start
