Leveraging spiking cricket excitement around the start of the 2024 Indian Premier League (IPL), Cadbury Dairy Milk rolled out an integrated campaign – spanning TV, digital, social, PR, in-stadium, on-pack and in-store – starring player ambassadors Suryakumar Yadav (Mumbai Indians) and KL Rahul (Lucknow Super Giants) and their first youth coaches which champions the unsung… Continue reading Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers
Tag: Indian Premier League
‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Sponsor Berger Paints sought to break the commercial clutter around the 2019 IPL season with an elaborate, interactive social video strategy which featured funny scenarios within a cricket-crazy household in order to expand its social media followers and brand presence and launch a new product. Objectives The brand’s ongoing marketing strategy typically seeks to engage… Continue reading ‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season immersive gaming experience activation incentivised by offering fans/participants a chance to meet their favourite cricketers. The campaign, which was conceived and crafted by agency Wunderman… Continue reading Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create a young, 11-year-old Tendulkar. Running through March and April to leverage the 2022 iteration of the Indian Premier League (IPL), the campaign’s aim is that,… Continue reading Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Sachin Tendulkar & Anil Kapoor Reminisce About Their BEST Journeys In Chalo App ‘Pudhe Chala’ Campaign
Leveraging spiking interest in cricket as the IPL 2022 moves into full gear, the first week of April saw Brihanmumbai Electric Supply and Transport (BEST) and the Chalo App roll out an Indian campaign featuring cricket legend Sachin Tendulkar and actor Anil Kapoor to highlight its digital features. Led by a pair of spots,… Continue reading Sachin Tendulkar & Anil Kapoor Reminisce About Their BEST Journeys In Chalo App ‘Pudhe Chala’ Campaign
Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Tournament partner Unacademy leveraged the resumption of the Indian Premier League (IPL) 2021 through an integrated activation programme based around the idea of learning from mistakes. The campaign, titled ‘Mistakes – The Greatest Teacher’, marks the second year of the EdTech company’s official sponsorship of the IPL and aims to inspire all students to… Continue reading Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’
Great For The Good – CRED & Indian Premier League (IPL)
Activating its official IPL sponsorship around the 2021 season – which ended up running from April through to October – payments partner and online credit card payments brand CRED launched a multi-strand activation programme spearheaded by a comic through-the-line campaign called ‘Great For The Good’ fronted by a set of comic commercial featuring actor Jim… Continue reading Great For The Good – CRED & Indian Premier League (IPL)
Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
As the 2021 Indian Premier League got underway on 9 April, BCCI partner Cred launched its latest activation called ‘Great For The Good’ with creative fronted by Indian cricket icon Rahul Dravid and actor Jim Sarbh. The comic launch spot from the credit bill paying platform starts with stylish star of stage and screen… Continue reading Indian Cricket Icon Rahul Dravid Fronts IPL Sponsor Cred’s Comic Angry ‘Great For The Good’ Activation
Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns
As the tournament got underway on 9 April, the fantasy sports gaming platform Dream11 began rolling two parallel campaigns each spearheaded by a set of six spots all activating its title sponsorship of the 2021 Indian Premier League (IPL). The twin campaigns were both conceptualised and created by Tilt Brand Solutions and revolve around… Continue reading Dream11 Activates IPL 2021 Title Sponsorship With 12-Films fronting 2 Parallel Campaigns
IPL Title Sponsor MyTeam11 Dad & Son Spots Says It’s Time For All India To Play
The first week of April saw fantasy sports platform MyTeam11 release a new campaign leveraging its rights and building buzz ahead of the IPL 2021. Conceptualised by the sponsor’s in-house marketing and production team, the campaign is called ‘Ab Poora India Khelega / Now All India Will Play’ is led by a trio of… Continue reading IPL Title Sponsor MyTeam11 Dad & Son Spots Says It’s Time For All India To Play
Dream11 GIPHY Channel – Dream 11 & IPL 2020
New IPL 2020 title sponsor’s wide-ranging activation programme included a Dream11 GIPHY Channel strand which not only generated brand reach and engagement, but also solved some of the social distancing, at-home challenges of a tournament held during a pandemic lockdown by providing fans with a GIF content library of social meme fuel to reflect and… Continue reading Dream11 GIPHY Channel – Dream 11 & IPL 2020
