Tag: Chocolate

Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers

Leveraging spiking cricket excitement around the start of the 2024 Indian Premier League (IPL), Cadbury Dairy Milk rolled out an integrated campaign – spanning TV, digital, social, PR, in-stadium, on-pack and in-store – starring player ambassadors Suryakumar Yadav (Mumbai Indians) and KL Rahul (Lucknow Super Giants) and their first youth coaches which champions the unsung… Continue reading Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers

Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign

Ahead of this summer’s 2024 UEFA Euro Championship – an international tournament known as the Euros – confectionary partner Mars Wrigley rolled out a pan-European campaign for its Snickers brand called ‘Own Goal’ fronted by Luka Modrić and Bukayo Saka and spearheaded by a playful, cinematic ad aimed at helping football fans steer clear of… Continue reading Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign

Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII

Teaming up with agency BBDO New York, the Mars owned candy brand M&M’s released its Super Bowl LVIII campaign on 6 February – a week ahead of the Big Game – called ‘Almost Champions’. The spearhead spot stars actress Scarlett Johansson (who has never won an Oscar) alongside NFL legends Dan Marino, Terrell Owens and… Continue reading Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII

Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia.   The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport

Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket.   The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football

Cadbury Ireland launched a new ‘Become A Supporter & A Half’ campaign in April to encourage and incentivise the public to support for women’s football across Ireland – particularly the grassroots game.   Through its sponsorship of the Football Association of Ireland (FAI), which was unveiled in October 2021, Cadbury is an official partner of… Continue reading Cadbury Ireland Urges Ireland To ‘Become A Supporter & A Half’ Of Women’s Football

Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket

Cadbury updated its 1993 Indian ‘Cadbury Cricket’ advert for a gender-reversed 2021 commercial called #GoodLuckGirls celebrating female cricketers and promoting Dairy Milk.   Working with agency Ogilvy India, the Mondelez-owned brand reimagined one of the most famous Indian ads (in which a girl dances on a cricket pitch to celebrate her boyfriend’s century) for a… Continue reading Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket

ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events

A Romanian chocolate brand, ROM Chocolate, launched a new campaign in September based around offering to sponsor some of the world’s major international cancelled events such as UEFA Euro 2020 and Wimbledon.   ROM Chocolate, an iconic local brand wrapped in the colours of the national flag which launched back in 1964, is a relatively… Continue reading ROM Chocolate Offers (Spoof) Rescue Sports Sponsorships For Major 2020 Cancelled Events

Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season

As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs.   The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season

Donate Your Words – Cadbury/Mondelez & Manchester United

To kick-off its new partnership with Manchester in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign (in harness with Age UK) – dedicated to tackling the problem of loneliness amongst the elderly – through an on-pitch event and via supporting video and PR content to raise… Continue reading Donate Your Words – Cadbury/Mondelez & Manchester United