Teaming up with agency BBDO New York, the Mars owned candy brand M&M’s released its Super Bowl LVIII campaign on 6 February – a week ahead of the Big Game – called ‘Almost Champions’. The spearhead spot stars actress Scarlett Johansson (who has never won an Oscar) alongside NFL legends Dan Marino, Terrell Owens and… Continue reading Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Tag: BBDO New York
Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign
OKX, the second largest cryptocurrency exchange in the world, leveraged its sports partnerships – such as its sponsorship tie-ups with Manchester City FC and McLaren Racing – for a multi-million dollar global campaign called simply ‘What Is OKX?’ Aimed at expanding its global awareness and reach beyond Asia, the campaign – created by BBDO New York… Continue reading Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign
NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’
Ever since the start of the NFL season back in September 2021, Snickers has been encouraging and incentivising football fans to socially share moments when they’ve messed up in parallel with pro player mistakes and, on at the start of February (ahead of the season-ending Super Bowl), the chocolate bar finally crowned the ‘SNICKERS Rookie… Continue reading NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’
MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
NFL partner State Farm teamed up with the league, athlete ambassadors Aaron Rodgers and Patrick Mahomes and agency BBDO New York to launch a pair of ‘Undercover’ spots to leverage spoking football interest around the start of the 2021/22 season. The insurer’s first new football work since Super Bowl 2021, the two new football-themed… Continue reading MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’
Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes. Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’
Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears
Launched at the start of the New Year, Unilever deodorant brand Degree rolled out a new US campaign fronted by NBA star Kevin Durant which sought to share some much-needed inspiration to keep moving and start sweating in 2021. Called ‘Tears of Joy’, the hero spot is something of a celebration of sweat: which… Continue reading Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears
Foot Locker & Don C Campaign Reveals ‘Worst Kept Secret – 12 Days of Greatness’
Foot Locker has launched its annual hoops-inspired holiday shopping experience ’12 Days of Greatness’ initiative promoted by a campaign led by a cheeky spot called ‘The Worst Kept Secret’. The sports and footwear retail giant worked with agency BBDO NY to promote the basketball shopping experience across all Foot Locker social channels. The… Continue reading Foot Locker & Don C Campaign Reveals ‘Worst Kept Secret – 12 Days of Greatness’
NHL Sponsor Dunkin’s ‘Talkin’ Hockey With Pasta & Kendall’ Launched At Winter Classic
A hockey-themed integrated US campaign from NHL sponsor Dunkin’ Donuts, called ‘Talkin’ Hockey With Pasta and Kendall’, offers a series of comic commercial lessons about some of the sport’s unique vocabulary and promotes the brand’s Cold Brew Coffee. Terms such as ‘Light the Lamp’ and ‘Five Hole’ are familiar to ice hockey players and… Continue reading NHL Sponsor Dunkin’s ‘Talkin’ Hockey With Pasta & Kendall’ Launched At Winter Classic
Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
The creative setting for Foot Locker’s eighth annual ‘Week Of Greatness’ mass product drop is the imagined end of the world: the campaign is set on the earth’s worst day – with an alien invasion, meteors showers and zombies roaming the streets – and yet sneakerheads still have reason to celebrate in the form of… Continue reading Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
MLB & ALS Association Leverage Playoffs With ‘Knock ALS Out Of The Park’ Cause Campaign
At the start of October, as the Playoffs got under way, Major League Baseball (MLB) teamed up with the ALS Association to launch a campaign called “Knocking ALS Out Of Park”. The initiative, developed in harness with agency BBDO NY, aims to further raise awareness of a funds for the search for a cure… Continue reading MLB & ALS Association Leverage Playoffs With ‘Knock ALS Out Of The Park’ Cause Campaign
Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Mid November saw Foot Locker celebrate fanatical sneakerhead passion with the 2018 version of its ‘Week of Greatness’ campaign leveraging the time of the year when a wave of new designs drop. This year’s initiative sees celebrity sneaker fans join the party alongside the rest of the trainer loving tribes and revolves around a… Continue reading Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Foot Locker & Asics Roll Out ‘The Sun & The Snake’ Anime Series Echoing Japanese Heritage
A joint campaign from retailer Foot Locker and sportswear brand Asics sees a new anime-inspired mini-series take viewers on a dramatic adventure to the dojo. Dropped at the end of August, this five-part online video series, which aims to promote the shoe brand’s latest line of clothing and footwear, is based on the range’s… Continue reading Foot Locker & Asics Roll Out ‘The Sun & The Snake’ Anime Series Echoing Japanese Heritage
