Nike teamed up with London based streetwear brand Corteiz at the start of March on a frenzied Air Max 95 spot called ‘Rules The World’ showing the lengths people will go to get their hands on the kicks. The London-based imprint’s collaboration, which imagines an unbearable world in which the latest drop of upcoming… Continue reading Nike & Corteiz Send World Into Panic Via ‘Rules The World’ Air Max 95 Drop Spot
Tag: Sneakerheads
Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
The second half of July saw Nike Japan team up with AKQA’s Tokyo, Shanghai and New York offices to launch an AR-enabled printed zine called ‘Create With Air Max’. The initiative’s objective is to enable users to customise the iconic shoe via a mixed reality experience which is a published work of fans’ stories… Continue reading Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
The creative setting for Foot Locker’s eighth annual ‘Week Of Greatness’ mass product drop is the imagined end of the world: the campaign is set on the earth’s worst day – with an alien invasion, meteors showers and zombies roaming the streets – and yet sneakerheads still have reason to celebrate in the form of… Continue reading Foot Locker’s Annual ‘Week Of Greatness’ Led By Epic End Of The World ‘No Matter What’ Promotion
