With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
Tag: Customisation
Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
The second half of July saw Nike Japan team up with AKQA’s Tokyo, Shanghai and New York offices to launch an AR-enabled printed zine called ‘Create With Air Max’. The initiative’s objective is to enable users to customise the iconic shoe via a mixed reality experience which is a published work of fans’ stories… Continue reading Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Fortnite and the NFL have teamed up to enable football fan gamers to pull on their favourite team’s grid iron uniform while playing the game. From 9 November, players of the mega hot shoot-and-survive game can buy and then customise an NFL outfit from a starting wardrobe of eight different uniforms. The sports league/game… Continue reading Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Adidas Speeds Up Robo Manufacturing Revolution Via ‘Speedfactory: The Future Of How We Create’
Working with Stink Studios, adidas has released a new marketing film introducing its ‘Speedfatcory’: something the brand describes as the future of shoe manufacturing. The new spot juxtaposes the physical and industrial powers at the sportswear giant’s new German speed factory: a small robot-led, cutsomisation outpost set-up in Germany back in 2015 and now… Continue reading Adidas Speeds Up Robo Manufacturing Revolution Via ‘Speedfactory: The Future Of How We Create’
Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
Coca-Cola has been leveraging NCAA March Madness for 15 years and its 2017 activation, which includes TV ads, experiences and a brackets strand, is led by a product phase that links its ongoing ‘Share-a-Coke’ campaign to university hoops in a way that enables college fans show and share their pride. While the brand’s multi-platform… Continue reading Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
During early December’s Week 13 games players right across the NFL wore custom cleats reflecting their commitment to charitable causes under the league’s #MyCauseMyCleats Campaign. With the objective of raising awareness for charities specific to each individual players, the NFL encourages its stars to express themselves with custom cleats and raise funds for the… Continue reading NFL Lifts Player Cleat Restrictions For Week 13’s ‘My Cause My Cleats’ Campaign
Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
Team USA sponsor and official outfitter Ralph Lauren has launched its first ever TV spot activating its Olympic related rights The 30-second anthemic and patriotic commercial is fronted by six Team USA athlete ambassadors: including swimmer Ryan Lochte, beach volleyball player April Ross and freestyle wrestler Jordan Burroughs. Ttitled ‘My Time to Be… Continue reading Product Personalisation, Tech-Wear, Social, CSR & TV Lead Ralph Lauren’s Team USA Rio Activity
BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
UK private healthcare provider/insurer BUPA’s new partnership campaign in tandem with the indie rock band The Futureheads revolves around a hybrid online quiz and music video that reflects each player’s own health The thinking behind this healthcare brand/rock band tie-up is that most people actually have a general, basic understanding about whether they are… Continue reading BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
US Team Sponsor Samsung’s Smart TV App Enhances Fan Experience
Perhaps the most interesting activation from the USA Ryder Cup Team sponsors, which also included Mercedes and Omega, was Samsung’s series of Ryder Cup apps across various devices. Rolled out ahead of the tournament itself, Samsung’s aim was to enhance the US golf fans’ experience of the event and this was led by its… Continue reading US Team Sponsor Samsung’s Smart TV App Enhances Fan Experience
EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to act as the hotspots for its on-site 4G network. The life-size, 4G-powered ‘Highspeed Heard’ have been modelled on Worthy Farm’s own famous dairy herd by… Continue reading EE Glastonbury ArtCows, 4G Power Bars & Cashless App
#EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Lounging around isn’t usually something that thought leaders and early adopters make their annual South By Southwest (SXSW) pilgrimage for, but this year’s festival saw some amazing activations in sponsor lounges. From recharging at The Esurance ‘Fuel Lounge’ and learning about new tech at the AT&T ‘Digital Life Lounge’, sharing ideas in 3M’s ‘Idea… Continue reading #EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
One of the more interesting contemporary TV tie-ins is Suzuki’s sponsorship of top rated Australian reality TV show The Block – a partnership that focuses on in-programme integration and which sees the brand’s vehicles front and centre of the show. The most recent activation of the car brand’s partnership with the Channel 9 show… Continue reading Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
