Chinese smartphone brand and new FIFA top tier partner Vivo launched a global brand campaign called ‘My Time, My FIFA World Cup’ to leverage its status as the official smartphone sponsor of the 2018 FIFA World Cup. The multi-phase, multi-market activation is the brand’s first FIFA work following its recent six-year sponsorship deal with… Continue reading Vivo Leverages FIFA Tie-Up To Launch A Global ‘My Time, My World Cup’ Campaign Built On Creating & Sharing
Tag: Sharing
Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Walkers, leveraging its parent company Lays’ UEFA rights, is running a linked physical/digital activation focused on host city Cardiff’s Queen Street and revolving around an immersive, mass Mexican wave. #WalkersWave is a two week initiative kicking off on 23 June and which sees the official sponsor of UEFA Champions League Final invites fans to… Continue reading Virtual Lineker Fronts Cardiff UEFA CL Final Interative #WalkersWave Ticket Competition
Spurs Salute White Hart Lane Stadium Via Intergrated #TheLaneTheFinale Initiative
The penultimate weekend of the 2016/17 Premier League season saw Tottenham Hotspur say goodbye to their beloved White Hart Lane home with an multi-platform, multi-strand campaign to enable the club and its fans to pay homage and bid farewell to ‘The Lane’. Spurs, who will play at Wembley Stadium next season while its new… Continue reading Spurs Salute White Hart Lane Stadium Via Intergrated #TheLaneTheFinale Initiative
Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
Coca-Cola has been leveraging NCAA March Madness for 15 years and its 2017 activation, which includes TV ads, experiences and a brackets strand, is led by a product phase that links its ongoing ‘Share-a-Coke’ campaign to university hoops in a way that enables college fans show and share their pride. While the brand’s multi-platform… Continue reading Coca-Cola’s ‘Your Team. Your Coke’ March Madness Marketing Extends Bracket & Share-a-Coke Bottles
League & BroadbandTV Roll Out ‘NBA Playmakers’ For Millennial Video Creators
Amidst mid May’s playoffs, The National Basketball Association (NBA) and new partner BroadbandTV (BBTV) are rolling out an innovative fan community for video makers based around basketball and basketball culture called ‘NBA Playmakers’. The league has been working with Broadband TV, one of the world’s biggest multi-platform networks, on this first-of-its-kind film-maker initiative to… Continue reading League & BroadbandTV Roll Out ‘NBA Playmakers’ For Millennial Video Creators
‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
Building on its heritage of football-focused marketing, Pepsi has launched a integrated campaign introducing its new player ambassador squad with an initiative called ‘Pepsi Blue Card’. At the heart of the creative is a 90-second global TV spot that follows a narrative featuring two everyday delivery men getting the surprise of a lifetime –… Continue reading ‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
Tag Heuer & Glacier Express Railway’s Social Gaming App
In a slightly unusual brand alliance between a watch brand and a railway company, October saw Tag Heuer promote its new Aquzracer Glacier Express Railway timepiece through an innovative social gaming app called ‘Mystery On Board’. More corporate partnership than sponsorship, nevertheless this is an interesting brand alliance initiative that sees the premium Swiss… Continue reading Tag Heuer & Glacier Express Railway’s Social Gaming App
BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
To encourage walking and thus reduce the risk of cardiovascular disease, Bupa has linked with the World Heart Federation (WHF) on a global partnership revolving around a walking challenge and a free app called ‘Ground Miles’. Less of an event sponsorship and more of a joint CSR health campaign, GroundMiles launched on ‘World Heart… Continue reading BUPA & WHF’s ‘GroundMiles’ Heart Health App & Campaign
Telstra’s Sydney New Year’s Lightshow & Messaging App
Telstra brought its brand ‘connecting friends and family’ promise alive through its sponsorship of the 2012 Sydney New Year’s Eve celebrations which included a smartphone app enabled users to interact with the fireworks and share midnight messages. Working in partnership with event producer City Of Sydney, the telecoms brand set out with the objective… Continue reading Telstra’s Sydney New Year’s Lightshow & Messaging App
