Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier and Kyle Walker on custom-designed beer packs. Leveraging its status as the England national team’s official beer and looking ahead to spiking international soccer interest… Continue reading Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Tag: On-Can
Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame
Running from early January through to 6 February, a new Coors Light paid, owned and organic campaign, called ‘The Iceman’, champions Raiders icon and NFL legend Tom Flores induction into the Hall Of Fame. The first Latino to be both a head coach and a starting quarterback, Tom Flores (nicknamed ‘The Iceman’), is a… Continue reading Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame
‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
Building on its heritage of football-focused marketing, Pepsi has launched a integrated campaign introducing its new player ambassador squad with an initiative called ‘Pepsi Blue Card’. At the heart of the creative is a 90-second global TV spot that follows a narrative featuring two everyday delivery men getting the surprise of a lifetime –… Continue reading ‘Pepsi Blue Card’ Campaign Links Football Rights With Global Emoji Initiative
