Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame

Running from early January through to 6 February, a new Coors Light paid, owned and organic campaign, called ‘The Iceman’, champions Raiders icon and NFL legend Tom Flores induction into the Hall Of Fame.   The first Latino to be both a head coach and a starting quarterback, Tom Flores (nicknamed ‘The Iceman’), is a… Continue reading Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame

Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing

As the 2017/18 football season creeps closer, Doritos is one of several brand’s leveraging its NFL rights with a grid-iron themed campaign for a new four-flavoured chip called ‘Blazin’ Buffalo Explosion’ fronted by Detroit Lions quarterback Matthew Stafford .   Launched just ahead of the start of the new season, the new Doritos flavor combination is… Continue reading Doritos Leverages NFL Kick-Off By Lining Up With QB Stafford For Multi-Flavour Chip Marketing