Canadian campaign from agency Droga5 sees Coors Light ‘Chill Train’ steams in to save Super Bowl Watch Parties to ‘bring chill’ across the country on Big Game Day. Canada’s Number One light beer in Canada, Coors Light, brings its famous beer train out of the retirement shed and back onto the tracks to deliver ‘chill’… Continue reading Coors Light ‘Chill Train’ Big Game Canadian Campaign
Tag: Coors Light
Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off
Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’. The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off
Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Molson Coors brand Coors Light teamed up with Kansas City Chiefs super star Patrick Mahomes skilfully and creatively skirt around the NFL’s regulations about promoting beer with a comic campaign promoting a new product – the Coors Light Bear Created by agency Mischief, the campaign revolves around an anchor ad in which the multiple… Continue reading Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Coors Light aims to help NCAA March Madness fans to keep their cool during the 2023 tournament season with limited edition beer-flavoured ice pops titled ‘Coors-icle’. The Molson Coors owned beer brand brought its long-standing ‘chill’ positioning to life by distributing the first batch of its hoops-linked, refreshing icy products ahead of the start… Continue reading Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
North American brewing giant Molson Coors is returning to the NFL’s Super Bowl for the first time in decades and has begun teasing its Big Game marketing by igniting a ‘refreshment versus great taste’ debate over which of its two leading brands – Coors Light or Miller Lite – will feature in the joint Canadian/US… Continue reading Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day. The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
Coors Light and Kansas City Chiefs quarterback Patrick Mahomes know that NFL players are not allowed to endorse beer, but they also know that there are no league rules against promoting flashlights and so teamed up in July to promote ‘The Coors Light’. To skirt around the longstanding league policy forbidding players from endorsing… Continue reading Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans. To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its second Stanley Cup. The Lightning’s own on-ice support team shovel shavings cut up by the players during Game One of the NHL’s 2021 Stanley Cup… Continue reading Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages
Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest. As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages
Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame
Running from early January through to 6 February, a new Coors Light paid, owned and organic campaign, called ‘The Iceman’, champions Raiders icon and NFL legend Tom Flores induction into the Hall Of Fame. The first Latino to be both a head coach and a starting quarterback, Tom Flores (nicknamed ‘The Iceman’), is a… Continue reading Coors Light Campaigns For Tom ‘The Iceman’ Flores To Be Inducted Into the Football Hall Of Fame
EA Sports & Coors Light Launch Madden NFL 11 In-Bar
EA Sports has been focused on partnering with other NFL sponsors in its promotional launch of Madden NFL 11. In addition to its collaboration with Doritos on the online 3d version of the game, it has also teamed up with Coors Light for an in-bar launch initiative. The NFL official beer, at least for… Continue reading EA Sports & Coors Light Launch Madden NFL 11 In-Bar
