WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’

Announced to leverage spiking interest around the 2022 NBA All-Star Weekend, WhatsApp unveiled its first global ambassador endorsement deal with Milwaukee Bucks power forward Giannis Antetokounmpo and promoted the partnership through a campaign based around a customised hoodie featuring the ‘234’ international dialling code for Nigeria – his family’s homeland.   The Meta-owned social app,… Continue reading WhatsApp Signs-Up NBA Super Star Giannis Antetokounmpo As First Brand Ambassador & Activates Via ‘234 Hoodie’

WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie

The Women’s National Basketball Association (WNBA) teamed up with social streaming partner Twitter to celebrate the start of the league’s 25th season on 14 May with a fresh approach to fan engagement in the form of a branded hoodie with a hidden QR code.   The innovative hoodie – which will be worn by all… Continue reading WNBA & Social Streaming Partner Twitter Mark Start Of 25th Season With QR Code Hoodie

Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest.   As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages