Tag: Light Beer

Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic.   The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting

Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest.   As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer

To mark National Beer Day, which in the USA fall on 7 April, Molson Coors launched a new running-led campaign called ‘Coors Beer Run’ which sees the brand give away 12-packs to consumers who complete (and track) a run in the shape of a ‘Coors Pure’ beer can.   The week-long initiative promotes the launch of… Continue reading ‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer

Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL

The new NFL campaign, called ‘Bud Light Thursday Night Shoutout’, captures personal stories about how the featured black businesses began and seeks to bring together local communities while simultaneously promoting black-owned restaurants.   The ad series, part of Bud Light’s ‘Thursday Night Shoutout’ NFL partnership, tells black-owned business stories through the perspectives of each restaurant… Continue reading Bud Light’s Thursday Night Football Ad ‘Shoutout’ Series Promotes Black Owned Businesses Via NFL

Michelob Ultra Leverages PGA Championship Via Brooks Koepka’s Free Beer #UltraShot Stunt

On 6 May, Michelob Ultra leveraged this week’s US PGA Championship’s return to New York through a new campaign fronted by athlete ambassador Brooks Koepka called #UltraShot.   The initiative revolved around offering the golfer a single shot to win beer for New York City by taking the #Ultrashot from Governors Island onto a floating… Continue reading Michelob Ultra Leverages PGA Championship Via Brooks Koepka’s Free Beer #UltraShot Stunt

Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico

Mid May saw Bud Light launch a VR football initiative called ‘Seats Of Glory’ that offered US soccer supporters in Las Vegas an opportunity to virtually experience a game 1500 miles away.   Using immersive, virtual reality technology, the beer brand procured four seats from Mexico City’s famed Estadio Azteca (a world famous football ground that is… Continue reading Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico

Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route

On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New York Marathon and many of them, specifically the beer drinkers, were supported along the way by Michelob Ultra.   The beer brand’s activation programme included supportive… Continue reading Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route

Heineken Leverages F1 Sponsorship With ‘Grid Waiters’ Monza Stunt To Promote Alcohol Free 0.0

On the grid line in Monza for the 2019 Italian Grand Prix, F1 drivers were served up with a brand new pre formation lap stunt: a team of waiters serving bottles of Heineken 0.0.   A team of black tie wearing waiters and waitresses served up bottlers of the F1 sponsor’s alcohol free drink –… Continue reading Heineken Leverages F1 Sponsorship With ‘Grid Waiters’ Monza Stunt To Promote Alcohol Free 0.0

Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation

Bud Light, the official beer of the National Football League, kicked off the new season by debuting its ‘Touchdown Glass’ – which connects to a mobile app and lights up whenever a fan’s favourite team scores.   The NFL’s partner beer brand launched the new glasses on 7 September by handing them out to fans… Continue reading Mobile-enabled Touchdown Glasses Lead Bud Light’s New NFL Season Multi-Platform Activation

Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership

Bud Light has designed a staggering 200,000 different cans to activate its music festival alliance with Mad Decent.   Part of its continuing marketing mission to ‘create moments for life’ with its #UpForWhatever spirit, the beer behemoth links with music festival series Mad Decent with a huge fresh set of completely individual Bud Light Festival… Continue reading Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership