On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New York Marathon and many of them, specifically the beer drinkers, were supported along the way by Michelob Ultra. The beer brand’s activation programme included supportive… Continue reading Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
Tag: Shalane Flanagan
Michelob Ultra & Shalane Flanagan Offer Beer Drinkers A Chance To Run The New York Marathon
Marathon runners and beer drinkers aren’t always the most obvious bedfellows, but New York Marathon partner Michelob Ultra is leveraging its tie-up with a rare chance to train with a champion and run for the brand’s own team. Michelob Ultra has launched a contest that challenges its consumers by asking them an unlikely question:… Continue reading Michelob Ultra & Shalane Flanagan Offer Beer Drinkers A Chance To Run The New York Marathon
Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Spring means marathon season, so April saw Nike Running roll out a comic commercial revolving around shoe therapy and fronted by last year’s New York Marathon winner Shalane Flanagan. The spot is the lead video in a (silly) new Nike series called ‘Shoe Therapy’. The narrative sees Flanagan on her shrink’s couch attempting… Continue reading Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
