Spring means marathon season, so April saw Nike Running roll out a comic commercial revolving around shoe therapy and fronted by last year’s New York Marathon winner Shalane Flanagan. The spot is the lead video in a (silly) new Nike series called ‘Shoe Therapy’. The narrative sees Flanagan on her shrink’s couch attempting… Continue reading Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Tag: Nike+ Running
New Nike (Ode To) Air Commercial Sees Athlete Ambassadors & Amateurs Gasp For Oxygen
The latest dramatic Nike commercial celebrates what we all breathe…..air (and, of course, the trainers). A new ad promotes Nike VaporMax Air sneakers and is fronted by a blend of professional sports stars from the Nike sponsorship stable and amateur athletes all gasping for oxygen as they exert themselves. The 60-second spot starts… Continue reading New Nike (Ode To) Air Commercial Sees Athlete Ambassadors & Amateurs Gasp For Oxygen
Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
On the eve of his final track race, Nike rolls out a tribute to athlete endorser Sir Mo Farah with a commercial focusing on the long distance runner’s smile and sweat. The film, called ‘Smile’, celebrates the sacrifice and resilient mindset behind his track career and his beaming smile. Despite the title, and… Continue reading Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
As the Autumn (Fall) marathon season starts in the USA, Nike Running has launched a new campaign celebrating simply the athlete who is last to cross the line, but to champion the imperfect journey of each and every runner. Led by an uplifting TV spot called ‘Last’, launched on 25 September, the brand is… Continue reading Nike+ Running Club Gears Up For Fall Marathon Season By Celebrating Coming ‘Last’
