Nike Running leveraged the 2019 Virgin Money London Marathon with work focused on endorser Sir Mo Farah that promoted the brand’s launch of its new Nike ZoomX Vaporfly NEXT%. Launched online on 24 April, ahead of the Sunday 28 April race, the campaign is led by a short film showcasing the power, speed and… Continue reading Nike ‘Mo: A Portrait Of Speed’ Leverages London Marathon & Promotes ZoomX Vaporfly NEXT%
Tag: Mo Farah
Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
On the eve of his final track race, Nike rolls out a tribute to athlete endorser Sir Mo Farah with a commercial focusing on the long distance runner’s smile and sweat. The film, called ‘Smile’, celebrates the sacrifice and resilient mindset behind his track career and his beaming smile. Despite the title, and… Continue reading Nike’s Ode To Sir Mo Farah’s Retirement From The Track Led By ‘Smile’ (& Sweat) Commercial
Virgin Media Speed Press Ads Pair Mo With Bolt
As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running prior to the Games by adding British Olympic double gold medallist Mo Farah. The brand launched a new press thread of the initiative with Farah… Continue reading Virgin Media Speed Press Ads Pair Mo With Bolt
