The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
Tag: Entertainment
MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium. The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience
AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a fresh festival style, entertainment focused fan experience for the 2023 AIG Women’s Open. The digital-first marketing burst, which saw the tournament organisers and The R&A rights owners team up… Continue reading AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning
NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology. Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary
Nike and long-time creative agency Wieden+Kennedy London teamed up with UK broadcaster Channel 4 to create a 22-minute documentary film. For their first every tie-up, the Nike film, which is part of the sportswear behemoth’s new ‘Play New’ global platform, will stream on All 4. The programme revolves around young Londoner Tu’Shea who… Continue reading Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary
LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world. Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike
The video for Drake’s latest single ‘Laugh Now Cry Later’, filmed at Nike’s Beaverton campus, is essentially a glorified Nike commercial and speculation is rife that it has rolled out ahead of a long-rumoured official show/range collaboration between the sportswear behemoth and music maestro. The five-minute spot saw Drake take over Nike’s global headquarters… Continue reading Drake’s ‘Laugh Now Cry Later’ Music Video Is Essentially A Five-Minute Commercial For Nike
‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
AC Milan trumpets its new mission ‘to redefine the sport experience’ as it announced a new sport/entertainment alliance with JAY-Z’s Roc Nation through a celebratory video called ‘Welcome To The Family – From Milan With Love’. A 60-second social spot, posted on 9 July, promoted the new partnership which is positioned as ‘a unique… Continue reading ‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic. While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Chicago Bulls & Rovio Entertainment Team Up For New NBA Season With ‘Angry Bird’s-Eye View’ Cam
The new 2018/19 season sees the Chicago Bulls link up with Finnish company Rovio Entertainment’s flagship gaming franchise for a new ‘Angry Bird’s-Eye View Cam’. The tie-up sees the camera angle sat atop both backboards at either end of the Bulls’ home court – The United Center – throughout the new NBA season to… Continue reading Chicago Bulls & Rovio Entertainment Team Up For New NBA Season With ‘Angry Bird’s-Eye View’ Cam
