July saw the England & Wales Cricket Board (ECB) continue to celebrate a major year for women’s cricket through an integrated brand platform and marketing campaign called ‘We Got Game’. The multi-stranded initiative sets out to help young women and girls access the game and thus to discover and support a new generation of female… Continue reading ECB Celebrates Women’s Cricket By Expanding ‘We Got Game’ programme Via New Spot
Tag: The Hundred
ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
In the first week of July, a month ahead of the start of its second season, the England and Wales Cricket Board’s (ECB) ‘The Hundred’ tournament linked up with a team of 10 kids to create an immersive stadium build in the world’s leading sandbox video game – Minecrafthttps://www.minecraft.net/en-us. The project saw The Hundred… Continue reading ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
The Hundred unveiled a new partnership with the LEGO Group and lead tournament broadcaster Sky Sports ahead of the competition’s inaugural 21 July start through an online film featuring cricket legends and current Sky hosts Andrew Flintoff and Ebony Rainford-Brent alongside star players who will appear in The Hundred such as Ben Stokes, Heather Knight,… Continue reading ‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign
The last day of March saw the England & Wales Cricket Board (ECB)’s new ‘The Hundred’ tournament continue its preparations for its delayed inaugural season with the launch of a new online store spearheaded by a cap collection by new partner New Era. The digital shop opened with a collection of caps designed by… Continue reading ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign
