The first week of February saw a pair of agency creatives roll out of a new deck of digital cards hosted on a bespoke microsite which aim to explain the rules of the NFL in a way that ‘actual football (soccer) fans will understand’. ‘The NFL Explained for Actual Football Fans’ initiative was developed… Continue reading ‘NFL Explained For Actual Football Fans’ Digital Cards Help Soccer Supporters Understand Super Bowl LVII
Tag: Explainer
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
