British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
Tag: The England And Wales Cricket Board
ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
The last week of September 2022 saw The England & Wales Cricket Board (ECB) launch a joint campaign – it’s first running across both men’s and women’s England Cricket – to promote the ballot and ticket sales for the 2023 summer season which is spearheaded by an Ashes series for both teams. The ‘Ashes,… Continue reading ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer
ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
In the first week of July, a month ahead of the start of its second season, the England and Wales Cricket Board’s (ECB) ‘The Hundred’ tournament linked up with a team of 10 kids to create an immersive stadium build in the world’s leading sandbox video game – Minecrafthttps://www.minecraft.net/en-us. The project saw The Hundred… Continue reading ECB’s ‘The Hundred’ Builds ‘The Space Bowl’ Cricket Stadium In Minecraft To Engage Youngsters
ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme
Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats. The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme
ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign
The last day of March saw the England & Wales Cricket Board (ECB)’s new ‘The Hundred’ tournament continue its preparations for its delayed inaugural season with the launch of a new online store spearheaded by a cap collection by new partner New Era. The digital shop opened with a collection of caps designed by… Continue reading ECB’s The Hundred Launches Online Store With New Era Cap Collection Campaign
ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations
On 23 March the England And Wales Cricket Board (ECB) launched its annual campaign to drive registrations for its Dynamos Cricket programme: an initiative aimed at engaging 8 to 11-year-olds. The 2021 digital-first campaign is led by a suite of social media assets which seek to boost programme registrations as the governing body seeks… Continue reading ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations
Jofra Archer Fronts ‘My First Shirt’ Natwest Campaign To Leverage New Zealand Test Series
Launched on 18 November, with the team’s winter tour to New Zealand under way, The England Cricket Board (ECB) primary team sponsor Natwest launch a fresh campaign leveraging the start of the away test series against New Zealand and fronted by English cricket’s newest super star Jofra Archer. ‘My First Shirt’ takes the England… Continue reading Jofra Archer Fronts ‘My First Shirt’ Natwest Campaign To Leverage New Zealand Test Series
