Tag: Spain

FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Spotify leveraged its front of shirt sponsorship of Spanish giant FC Barcelona in a collaboration with Latin singer Karol G marking her Spanish streaming dominance which blended sport and music via a bespoke playlist, an exclusive Barca team shirt and t-shirt with the singer’s logo and a capsule collection of merchandising products. The activation, which… Continue reading FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations

Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’.   The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations

Spanish Babolat Padel Campaign Targets Women Who ‘Already Play Great Games’

Sports equipment brand Babolat launched a Pádel campaign in Spain promoting its collection of rackets for women who ‘Already Play Great Games’.   Developed in harness with creative shop Burns Agency and INSTINCT production company, the ‘You Already Play Great Games’ campaign was spearheaded by a hero spot targeting female players and showcasing Babolat Pádel’s new… Continue reading Spanish Babolat Padel Campaign Targets Women Who ‘Already Play Great Games’

Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’

After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike.   The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’

Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up

Spanish clothing brand Mango unveiled huge banner style billboards and public transport ads in two of Spain’s biggest cities – Barcelona and Madrid – which carried copy lines critical of France and Atlético de Madrid star Antoine Griezmann in the unbranded tease phase of a tease-and-reveal brand campaign called ‘Move Forward’ which focused on not giving up… Continue reading Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up

Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup

Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup

‘NFL Explained For Actual Football Fans’ Digital Cards Help Soccer Supporters Understand Super Bowl LVII

The first week of February saw a pair of agency creatives roll out of a new deck of digital cards hosted on a bespoke microsite which aim to explain the rules of the NFL in a way that ‘actual football (soccer) fans will understand’.   ‘The NFL Explained for Actual Football Fans’ initiative was developed… Continue reading ‘NFL Explained For Actual Football Fans’ Digital Cards Help Soccer Supporters Understand Super Bowl LVII

Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign 

At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season.   Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign 

Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign

Rolling out from 21 November, leveraging the side’s opening game in the 2022 FIFA Men’s World Cup, the Royal Spanish Football Federation (RFEF) sought to build excitement around the match and support for the national team through a campaign called El Gol de Todos / Everyone’s Goal’.   Focused on the legendary goal scored by… Continue reading Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign

Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign

Spanish snack brand Grefusa rolled out an integrated campaign leveraging the 2022 FIFA Men’s World Cup called #SeleccionadoresGrefusa and promoting its Pipes seed brand which was fronted by former Spain national team coaches (and players) Vicente del Bosque and José Antonio Camacho.   Designed and developed in collaboration with creative agency Burns, the campaign idea was built… Continue reading Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign

Real Valladolid Leverages Promotion By Rolling Out ‘Born To Be In First’ Season Ticket Campaign

Leveraging the club’s recent promotion and return to La Liga 1, the elite top-tier football league in Spain, Real Valladolid rolled out a 2022/23 season ticket campaign titled ‘Born To Be In First’.   Created in harness with agency DAVID Madrid, the digital-first season ticket campaign – Nacidos Para Estar En Primera / Born To… Continue reading Real Valladolid Leverages Promotion By Rolling Out ‘Born To Be In First’ Season Ticket Campaign