Tag: FC Barcelona

FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

Spotify leveraged its front of shirt sponsorship of Spanish giant FC Barcelona in a collaboration with Latin singer Karol G marking her Spanish streaming dominance which blended sport and music via a bespoke playlist, an exclusive Barca team shirt and t-shirt with the singer’s logo and a capsule collection of merchandising products. The activation, which… Continue reading FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist

UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Two of UEFA partner PepsiCo’s leading snack and beverage brands – Lays and Gatorade – linked on a series of equal opportunities for deserving communities focused grassroots activations to leverage their sponsorship rights around the 2022 Women’s Champions League Final in Turin (Italy) on 21 May between FC Barcelona and Lyon.   Continuing parent company… Continue reading UEFA Partner PepsiCo’s Lays & Gatorade Roll Out Game Changing Women’s UCL Final Activations

Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona.   While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona

FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches

To mark International Women’s Day on 8 March, the various playing fields and pitches belonging to European giant FC Barcelona – the Camp Nou, the Palau and the Ciutat Esportiva – were painted with the universal symbol for women (also known as the symbol of Venus) in the centre circle as the centrepiece of the… Continue reading FC Barça And Delirio & Twain Paint Women’s Symbol On Centre Circle Of Club Pitches

Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’

On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop.   The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’

Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread

A huge banner promoting the 2021 Davis Cup in Madrid’s Gran Via which includes copy reading ‘In Madrid We Are Right And Left’ spearheads a Spanish campaign by rights holder the International Tennis Federation (ITF) and Kosmos Tennis Holdings has become a controversial hot topic amongst the nation’s sporting fraternity.   The OOH campaign, created by independent Barcelona… Continue reading Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread

LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World

To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world.   Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World

European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis

While the global COVID-19 crisis sports headlines are hogged by cancelled/postponed events (think China F1 GP, Qatar MotoGP, the World Indoor Athletics Championships, the UAE Tour and Ireland v Italy Guinness 6 Nations) and furious speculation about which will be the next events to be called off (the Tokyo 2020 Olympic Games?), many of the… Continue reading European Football Clubs & Community Show Support For Chinese Coronavirus / COVID-19 Crisis

New SEAT Brand CUPRA Activates FC Barca Tie-Up Via El Clásico Pan Europe Tribute Campaign

Ahead of the 18 December La Liga game between FC Barcelona and Real Madrid, new SEAT sub-brand CUPRA paid tribute to the players who competed at the first El Clásico in a commercial that made it broadcast debut before the game.   CUPRA, SEAT’s new brand which became FC Barcelona’s Official Automotive and Mobility Partner… Continue reading New SEAT Brand CUPRA Activates FC Barca Tie-Up Via El Clásico Pan Europe Tribute Campaign

Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals

The 2018 ‘Goals Beyond the Game’ campaign, which showcased Rakuten and FC Barcelona’s shared support for the United Nation’s ‘Social Development Goals’, revolved around an online hub where fans could learn about the goals and were encouraged to make personal pledges for a better future and climaxed with child ambassadors promoted the initiatives at the… Continue reading Rakuten, United Nations & FC Barcelona’s ‘Goals Beyond The Game’ Supports Social Development Goals