A huge banner promoting the 2021 Davis Cup in Madrid’s Gran Via which includes copy reading ‘In Madrid We Are Right And Left’ spearheads a Spanish campaign by rights holder the International Tennis Federation (ITF) and Kosmos Tennis Holdings has become a controversial hot topic amongst the nation’s sporting fraternity. The OOH campaign, created by independent Barcelona… Continue reading Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread
