At the start of September Lexus was unveiled as the ‘Official Car of Davis Cup by Rakuten Finals’ for 2021 in a sponsorship deal brokered and managed on behalf of Lexus by London based agencies m/SIX and The&Partnership. To mark the tie up, the premium car brand celebrated its new status through a PR… Continue reading Lexus Campaign Marks Becoming The Official Car Of ‘Davis Cup By Rakuten’ Finals 2021
Tag: Madrid
Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread
A huge banner promoting the 2021 Davis Cup in Madrid’s Gran Via which includes copy reading ‘In Madrid We Are Right And Left’ spearheads a Spanish campaign by rights holder the International Tennis Federation (ITF) and Kosmos Tennis Holdings has become a controversial hot topic amongst the nation’s sporting fraternity. The OOH campaign, created by independent Barcelona… Continue reading Giant Davis Cup ‘We Are Right/Left’ Madrid Banner Uses Site & Copy Controversy To Drive Viral Spread
ROC’s ‘Christiano Ronaldo In Disguise’ Madrid Square Stunt Goes Viral
Disguised with moustache, beard and fat suit, ROC dressed soccer superstar Cristiano Ronaldo like a scruffy tramp for a secret stunt in a Madrid plaza for a viral promoting its latest fashion headphones brand. The spot follows the undercover striker – the most famous man in Madrid – trying to impress the public by kicking and… Continue reading ROC’s ‘Christiano Ronaldo In Disguise’ Madrid Square Stunt Goes Viral
Samsung Sponsors Spanish Metro & Renames Station
Probably the most controversial sponsorship in Spain this week saw consumer electronics giant Samsung sponsor Madrid’s most famous metro station Puerto del Solo. The deal sees the station rebranded as ‘Sol Galaxy Note’. In addition to the core naming rights of the station which sits right at the centre of Madrid’s metro system the… Continue reading Samsung Sponsors Spanish Metro & Renames Station
