As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Tag: Headphones
LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Late December saw Beats by Dre roll out a festive ‘Fatherhood’ campaign built around a montage of family footage and images of basketball super star LeBron James and his son Bronny to offer viewers a heart-tugging peek into their father/son bond. The campaign, developed with the Apple owned audio brand’s agency of record Translation,… Continue reading LeBron James Teams Up With Son Bronny For Beats By Dre Heartwarming Holiday Ad
Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup. Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
A new US campaign from Beats By Dre paired 2022 NFL Draft first round pick Kayvon Thibodeaux with an unreleased Sean ‘P Diddy’ Combs soundtrack for a new ad titled ‘Kayvon Thibodeaux Is Made In LA’. Promoting the Apple-owned brand’s Beats Fit Pro headphones and dropping on 27 April (24 hours ahead of the… Continue reading Beats By Dre Teams Diddy Up With NFL Top Draft Pick Kayvon Thibodeaux
Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
A huge mural of Manchester United FC and England forward Marcus Rashford wearing Beats By Dre headphones was painted in the Shudehill area of Manchester in response to the widespread online abuse the footballer has received in recent months. The OOH mural features a massive work of art by BBC art director Reuben Dangoor:… Continue reading Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Grammy-nominated rapper and basketball super fan Quavo teamed up with Adidas to promote its wireless headphones collection in a new spot called ‘Turn Up The Movement’. The campaign, created by M&C Saatchi and launched on 28 October, showcases the power of movement and music to tune out the chaos of everyday life and is… Continue reading Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
On 1 September Beats by Dre debuted a campaign featuring its first ever college athlete ambassador – and its youngest ever endorser – Shedeur Sanders. The son of NFL and MLB legend Deion Sanders fronts a campaign which continues the brand’s purpose-led advertising: marketing with a layer of activism. As well as welcoming… Continue reading Beats By Dre Ad Features First College Athlete Ambassador & Youngest Endorser Shedeur Sanders
Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Naomi Osaka leads a group of black Gen Z ambassador talent (also including Cordae and Flo Milli) in a new Beats campaign making a stand against racial inequality and which aims to inspire the world’s youth to celebrate their identities. Promoting the brand’s new ‘Beats Flex’ wireless earphones, the ‘Flex That’ campaign is created from… Continue reading Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Beats By Dre Amasses A-List Athlete Team For New Powerbeats Pro Ad Campaign
As if Serena Williams, LeBron James, Simone Biles and Odell Beckham Jr weren’t enough for an athlete ambassador led ad, an April 60-second spot from Beats By Dre stars a team of no less than 17 A-List athletes. The campaign, created in partnership with agency Zambezi, is led by a hero commercial which creatively… Continue reading Beats By Dre Amasses A-List Athlete Team For New Powerbeats Pro Ad Campaign
Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
A new campaign, called ‘The Game Will Never Sound the Same’, from Beats by Dre celebrates former co-founder and current athlete ambassador LeBron James’ debut for the LA Lakers. Led by a television commercial that’s all about ‘waiting’ and ‘anticipation’, the creative features famous icons and scenes from LA – including plenty of palm… Continue reading Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats By Dre extended its ongoing, global #MadeDefiant initiative with an additional phase of its World Cup work in a new film focusing on Russian street football. This latest instalment sees athlete ambassador, former England and Manhester Uited defender and BBC football pundit Rio Ferdinand take to the Moscow streets to eplore the world… Continue reading Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats selects Neymar, Ozil, Mendy & Kane To Star In Its ‘Defiant Mixtape’ World Cup Campaign
A squad of soccer stars and one of the world’s leading movie directors team-up for Beats by Dre’s 2018 FIFA World Cup ‘Defiant Mixtape’ campaign. The Apple owned audio outfit recruited four of football’s biggest names (Neymar Jr, Harry Kane, Mesut Özil and Benjamin Mendy) to front a Guy Ritchie shot short film that… Continue reading Beats selects Neymar, Ozil, Mendy & Kane To Star In Its ‘Defiant Mixtape’ World Cup Campaign
