As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Tag: Milwaukee Bucks
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes event the funniest of photo mishaps. The tech behemoth’s 90-second ‘Fixed On Pixel’ spot, which will debut on TV during the Big Game’s second quarter and dropped online on 8… Continue reading Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
Milwaukee Bucks’ Pandemic Social Engagement On Par With Regular Season Due To BucksPlay
The NBA’s Milwaukee Bucks have been impressive on social during the no-basketball lockdown that they have achieved ‘digital parity during the league’s pandemic hiatus largely by pivoting a digital content strategy focused on ‘youth’ and ‘community’. This strategy was based around the team’s new ‘BucksPlay’ (https://www.nba.com/bucks/play)content hub as the key driver of fan engagement during the… Continue reading Milwaukee Bucks’ Pandemic Social Engagement On Par With Regular Season Due To BucksPlay
Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
Two Milwaukee legends team up to build the next legend – well, that’s the lead PR line promoting the new multi-year sponsorship deal (which includes jersey patch branding) between the Milwaukee Bucks and Harley-Davidson. The first half of August saw the Bucks and the bike brand announce a multi-year sponsorship agreement which sees the… Continue reading Milwaukee Bucks Ride With Harley-Davidson As New Film Spearheads Jersey Patch Partnership
