The NBA’s Milwaukee Bucks have been impressive on social during the no-basketball lockdown that they have achieved ‘digital parity during the league’s pandemic hiatus largely by pivoting a digital content strategy focused on ‘youth’ and ‘community’. This strategy was based around the team’s new ‘BucksPlay’ (https://www.nba.com/bucks/play)content hub as the key driver of fan engagement during the… Continue reading Milwaukee Bucks’ Pandemic Social Engagement On Par With Regular Season Due To BucksPlay
Tag: Videos
Star Sports India Uses Fan Banter Films To Promote Coverage Of The 2020 IPL Prior To Tournament
Star Sports, the tournament’s official broadcaster, has released a promotional campaign for the 2020 edition of the Vivo Indian Premier League (IPL). The spot-led campaign, which was conceptualised by the broadcaster’s in-house production and creative team, is based on the classic pre-competition chatter and banter which fans indulge in ahead of the first ball… Continue reading Star Sports India Uses Fan Banter Films To Promote Coverage Of The 2020 IPL Prior To Tournament
Golden State Warriors Open NBA Season With ‘Game Recognize Game’ Tribute To Team’s Oakland Legacy
At the start of the new NBA season, two-time champion Golden State Warriors celebrate with a new campaign, called ‘Game Recognize Game’, that corsses the generations to celebrate the team’s history and legacy in Oakland. Launched to leverage the 16 October start of the new basketball season, the last the franchise will play in… Continue reading Golden State Warriors Open NBA Season With ‘Game Recognize Game’ Tribute To Team’s Oakland Legacy
New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
The new ‘Earn The Fern’ brand platform is a multi-platform initiative supporting New Zealand’s Winter Olympians competing at PyeongChang 2018. The campaign revolves around exploring what athletes have to do to reach the elite level and earn the privilege of wearing the country’s iconic fern symbol. The initiative saw the New Zealand Olympic… Continue reading New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews. The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership
Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia. Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks MasterCard’s 14th year of partnership with The BRIT Awards – which itself is in its 32nd year. The ‘Priceless Duet’ campaign sees cardholders get the… Continue reading MasterCard Backs BRITS With ‘Something For The Fans’ Duets
