As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
Tag: The O2
O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences
UK telco O2 is rolling out a new series of three virtual reality experiences leveraging its sports and entertainment alliances to bring fans closer to their passions. In the rugby space, ‘Wear The Rose VR2’ sees O2 activate its RFU partnership by giving customers and fans a chance to go head to head against the… Continue reading O2 Unveils New Set Of ‘England Rugby’ & Music-Led Immersive Virtual Reality Experiences
ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
ATP Media linked up with partner Sony Playstation and IT and consulting outfit Infosys to offer fans a virtual reality tennis experience in the Fanzone at the Barclays ATP World Tour Finals at London’s O2 arena. Using PlayStation’s new VR headset, the fan experience features a blend of real court images, live TV match coverage, augmented… Continue reading ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
Long term England Rugby shirt sponsor has unveiled a branded entertainment event – The O2 Official England Rugby World Cup Send-Off – that leverages not just its RFU partnership, but also its alliance with Take That and its naming rights to London’s O2 arena music venue. The event, on 9 September, is promoted through… Continue reading Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
O2’s England #RugbyMums Mother’s Day Campaign
O2 added a real-time strand to its wider England Rugby activation with a #RugbyMums initiative revolving around the England versus Italy 6 Nations match which took place on Mother’s Day. This campaign, which predominantly harnessed Twitter and YouTube and then connected to a live matchday experience, saw the England team and shirt sponsor encourage… Continue reading O2’s England #RugbyMums Mother’s Day Campaign
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks MasterCard’s 14th year of partnership with The BRIT Awards – which itself is in its 32nd year. The ‘Priceless Duet’ campaign sees cardholders get the… Continue reading MasterCard Backs BRITS With ‘Something For The Fans’ Duets
