A summer US marketing campaign from sports headwear retailer Lids highlights the Boston-founded, Indiana-headquartered brand’s streetwear roots and spotlights emerging Black talent through a collaborative, creative lens. The campaign, called ‘Make Them Look’, was created in collaboration with a team of emerging creative, design, fashion and influencer talent and created in harness with Atlanta-based… Continue reading Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’
Tag: Lids
Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
Lids, the US retailer specializing in athletic headwear, teamed up with musician Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted Santa’. Led by a hero spot, the creative sees American rapper and founder of Migos Quavious Keyate Marshall – better known as Quavo – ensconced in Santa Calus’ chair at a Lids… Continue reading Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia. Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
