Lids, the US retailer specializing in athletic headwear, teamed up with musician Quavo and agency Songbird for a festive sports hat campaign called ‘Fitted Santa’. Led by a hero spot, the creative sees American rapper and founder of Migos Quavious Keyate Marshall – better known as Quavo – ensconced in Santa Calus’ chair at a Lids… Continue reading Rap Star Quavo Fronts US Sports Retailer Lids Debut Holiday Campaign & Contest Called ‘Fitted Santa’
Tag: Quavo
Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Grammy-nominated rapper and basketball super fan Quavo teamed up with Adidas to promote its wireless headphones collection in a new spot called ‘Turn Up The Movement’. The campaign, created by M&C Saatchi and launched on 28 October, showcases the power of movement and music to tune out the chaos of everyday life and is… Continue reading Adidas Launched ‘Turn Up The Movement’ Fronted By Rapper & Hoops Fan Quavo
Adidas Ambushes Super Bowl LIII Via ‘Only In Atlanta’ Animated Mini-Series Promo For BAPE Collaboration
One key strand of adidas’ Super Bowl LIII ambush programme saw the sportswear giant work with Quavo and a squad of its biggest football stars to create an animated series called ‘Only In Atlanta’ that promoted its camouflage collection collaboration with Japanese street wear brand BAPE (Bathing Ape). The German-based sports apparel behemoth worked… Continue reading Adidas Ambushes Super Bowl LIII Via ‘Only In Atlanta’ Animated Mini-Series Promo For BAPE Collaboration
EA Madden ‘Legends’ Campaign Shows Success & Celebrity Fantasies In All-Star Holiday Spot
EA Sport has released a new campaign for the ‘Legends’ edition of its ‘Madden NFL’ game featuring a group of gamers trash talking one another and verbalising their fantasy lives as the greatest Madden players of all time. Blending a mix of gamers, famous footballers, musicians and comedians, the campaign was created by new… Continue reading EA Madden ‘Legends’ Campaign Shows Success & Celebrity Fantasies In All-Star Holiday Spot
