A summer US marketing campaign from sports headwear retailer Lids highlights the Boston-founded, Indiana-headquartered brand’s streetwear roots and spotlights emerging Black talent through a collaborative, creative lens. The campaign, called ‘Make Them Look’, was created in collaboration with a team of emerging creative, design, fashion and influencer talent and created in harness with Atlanta-based… Continue reading Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’
