A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by showing children (and parents) that there is more to sport than simply winning or losing – but that it also leads to lifelong friendships, boosts physical and mental well-being and… Continue reading Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation
Tag: Chemistry
TAB Helps Prepare The Country For The Football World Cup In New Campaign Via Chemistry
It might be rugby that dominates the New Zealand sporting landscape, but now that the Black Ferns have retained the Women’s World Cup, TAB changed the focus to football with a campaign looking forward to the 2023 FIFA Women’s World Cup with a campaign called ‘It’s Football Time’. The marketing burst, created and executed… Continue reading TAB Helps Prepare The Country For The Football World Cup In New Campaign Via Chemistry
Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’
A summer US marketing campaign from sports headwear retailer Lids highlights the Boston-founded, Indiana-headquartered brand’s streetwear roots and spotlights emerging Black talent through a collaborative, creative lens. The campaign, called ‘Make Them Look’, was created in collaboration with a team of emerging creative, design, fashion and influencer talent and created in harness with Atlanta-based… Continue reading Sport Retailer Lids Back To Streetwear Roots To Back Black Talent Via Style To ‘Make Them Look’
TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
A cheeky, integrated rugby union themed campaign from TAB NZ features a set of helpfully intimidating facts and figures to ensure that the IRFU team is fully aware of its losing history of games against the All Blacks in New Zealand. The idea is to make sure the visiting Irish side, a team full… Continue reading TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
