Argentinian oil and gas company YPF, an official sponsor of the Argentine Football Association / Asociación del Fútbol Argentino (AFA), leveraged the tie-up around the FIFA 2023 Women’s World Cup through a campaign inspiring the next generation called ‘Future Idols’ YPF teamed up with the team and agency BBDO Argentina to launch a pioneering initiative… Continue reading YPF Shatters Female Football Stereotypes Via ‘Future Idols’ Poster Collection
Tag: Oil & Gas
Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation
A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by showing children (and parents) that there is more to sport than simply winning or losing – but that it also leads to lifelong friendships, boosts physical and mental well-being and… Continue reading Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation
Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign. The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Socceroos Name Sponsor Caltex Rebrands Stations ‘Cahilltex’ To Leverage World Cup & Cahill Tie-Up
The petrolium giant, the naming rights sponsor of the Australian national team (the Socceroos) leverages its rights around the World Cup by rebranding five Caltex petrol station sites across Australia as ‘Cahilltex’. The on-site station stunt promotes the brand’s new player partnership with Tim Cahill ahead of the World Cup in June. To… Continue reading Socceroos Name Sponsor Caltex Rebrands Stations ‘Cahilltex’ To Leverage World Cup & Cahill Tie-Up
Pele Opens Shell’s Player-Powered Rio Soccer Pitch
Oil company ambassador Pele opened the world’s first player-powered football pitch in a Rio de Janeiro favela – a surface which uses human energy to generate electricity. Built in the Rio community of Morro da Mineira, Sehll placed 200 kinetic tiles under the pitch to capture the kinetic energy created by the players’ movement… Continue reading Pele Opens Shell’s Player-Powered Rio Soccer Pitch
