Argentinian oil and gas company YPF, an official sponsor of the Argentine Football Association / Asociación del Fútbol Argentino (AFA), leveraged the tie-up around the FIFA 2023 Women’s World Cup through a campaign inspiring the next generation called ‘Future Idols’ YPF teamed up with the team and agency BBDO Argentina to launch a pioneering initiative… Continue reading YPF Shatters Female Football Stereotypes Via ‘Future Idols’ Poster Collection
