Leveraging the FIFA 2023 Women’s World Cup and its partnerships with four of the competing nations, Gatorade reaffirmed its commitment to equality and inclusion and to the teams through a multi-market campaign called ‘Every Last Drop’ and focused on the responsibility players feel when wearing their country’s jersey. The PepsiCo owned brand’s campaign, developed… Continue reading Gatorade ‘Every Last Drop’ Lightens Burden Of Wearing National Kit In 4-Nation Women’s WC Ad
Tag: FIFA 2023 Women’s World Cup
Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup
Chipotle Mexican Grill, an official partner of US Soccer’s men’s and women’s teams leveraged its USWNT tie-up around the FIFA 2023 Women’s World Cup through the latest iteration of its ‘Real Ingredients for Real Athletes’ campaign starring striker Sophia Smith. Created in partnership with agencies Paragon Marketing and Venables Bell + Partners (VB+P), the… Continue reading Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup
Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
A July UK outdoor campaign from Heinz leveraged the FIFA 2023 Women’s World Cup by positioning brand ambassador and Lioness striker Bethany England as ‘England’s Secret Weapon’ and claims that she is ‘Unbeanlievable’. The OOH work, conceived and developed by creative agency Wunderman Thompson Spain, positions Heinz Beanz as being the England women’s team… Continue reading Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
48 years after the first historic official international football game between Australia and New Zealand, Puma turned the clock back to celebrate and honour those ground-breaking players by staging a historic ‘ReMatch’. Part of PUMA’s leverage programme around the 2023 FIFA Women’s World Cup, ‘ReMatch’ built on the June ‘1975 The OGs’ launch phase through… Continue reading Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
Volkswagen (VW) leveraged its partnership with the United States Soccer Federation (USSF) and the US Women’s National Team (USWNT) around the FIFA 2023 Women’s World Cup through an integrated ‘Anything But Ordinary’ campaign promoting its new VW Atlas and Atlas Cross Sport. The campaign, created with agency Johannes Leonardo, captures parallels between the new… Continue reading USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
YPF Shatters Female Football Stereotypes Via ‘Future Idols’ Poster Collection
Argentinian oil and gas company YPF, an official sponsor of the Argentine Football Association / Asociación del Fútbol Argentino (AFA), leveraged the tie-up around the FIFA 2023 Women’s World Cup through a campaign inspiring the next generation called ‘Future Idols’ YPF teamed up with the team and agency BBDO Argentina to launch a pioneering initiative… Continue reading YPF Shatters Female Football Stereotypes Via ‘Future Idols’ Poster Collection
CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The Game’ campaign fronted by star midfielder Julia Grosso which sought to build support for the side during FIFA’s 2023 Women’s World Cup and reinforce the banking… Continue reading Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Orange Activates FFA Tie-Up Via Women’s World Cup Equality ‘Blues Compilation’ VFX Campaign
The France Telecom owned mobile brand Orange leveraged its partnership with the French Football Federation (FFF) ahead of the 2023 FIFA Women’s World Cup through a ‘VFX Trick Play’ activation illustrating that female footballers are just as skillful as men. Created by agency Marcel, the brief was to create a campaign that challenged the… Continue reading Orange Activates FFA Tie-Up Via Women’s World Cup Equality ‘Blues Compilation’ VFX Campaign
ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup. ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses. Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut
Sky Ireland sought to build nationwide support for the Republic of Ireland Women’s National Team ahead of the FIFA 2023 World Cup through a multi-platform ad campaign called ‘OUTBELIEVE’ which aims to rally the country to behind the team. Launched on 28 June, ahead of the FAI women’s side’s first ever FIFA World Cup… Continue reading Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut
