Tag: ING

ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality

KNVB and Dutch women’s football sponsor ING launched a gender equality activation  titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup.   ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality

RFID & Running: Verizon, Adidas & ASICS

  Running has been an early adapter of tracking technologies – particularly long distances races. Both sports shoe brands and race sponsors (particularly telecoms companies and technology brands) have been using devices, such as Radio Frequency Identification (RFID) chips in wristbands and trainers to track performances live.   Sponsors of smaller, local races, as well… Continue reading RFID & Running: Verizon, Adidas & ASICS

ING’s YouTube Channel Supports F1 Sponsorship

  Autumn 2008 saw the Dutch banking brand launched a YouTube channel to support its sponsorship of Formula One and the ING Renault F1 Team.   The digital video channel was set up initially to host a series of short films entitled ‘ING Explains’. It aims to provide a behind-the-scenes look into the world of… Continue reading ING’s YouTube Channel Supports F1 Sponsorship