KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup. ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
Tag: Netherlands
Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind. The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Dutch based charity Cordaid teamed up with sportswear brand Jako, creative agency Fitzroy and football artist Piro to create and promote the ‘Qatar Mourning Band’: a wearable symbol of support for the Netherlands national team at the 2022 FIFA Men’s World Cup that also highlights human rights abuses and inhuman working conditions for those constructing… Continue reading Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
In 2022, UCI World Tour outfit Team Jumbo-Visma (TJV) and its apparel and equipment supplier AGU were challenged by cycling’s governing body and race owner/organiser The Amaury Sport Organisation (ASO) to modify the design of the team’s official race kit for the Tour de France due to its similarity with event’s iconic CG leader’s yellow jersey… Continue reading The Masterpiece (Dutch Masters Jersey) – AGU & Team Jumbo Visma
Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series
Nike and the Dutch streetwear and sneaker retailer Patta promoted their latest Air Max 1 collaboration through a four-part film series called The Wave’ which was directed by Mahaneela with creative direction from Steve McQueen and his Lammas Park production house. The US sportswear giant and Amsterdam-based boutique unveiled ‘The Wave Collection’ centered around… Continue reading Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series
Adidas & AFC Ajax Third Kit Bob Marley Tribute Promoted Via ‘Don’t Worry About a Thing’ Campaign
Dutch football giant AFC Ajax and official kit supplier Adidas paid homage to Bob Marley with the launch of the team’s third kit in August through a campaign called ‘Don’t Worry About A Thing’. Most football supporters have adopted a (often random) song for their team which they belt out in unison at big… Continue reading Adidas & AFC Ajax Third Kit Bob Marley Tribute Promoted Via ‘Don’t Worry About a Thing’ Campaign
Belgium Bookie betFIRST Urges Sports Fans To Get ‘First In Fast’ In Online Lifestyle Campaign
Belgium online betting company betFIRST launched a new European brand campaign at the start of March called ‘First In Fast’ The campaign is led by a cinematic 30-second hero spot set in an urban landscape featuring a group of charismatic cool kids characters who ooze attitude and style and seeks to reflect the fast… Continue reading Belgium Bookie betFIRST Urges Sports Fans To Get ‘First In Fast’ In Online Lifestyle Campaign
Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’. Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Local behemoth business Phillips designed unique running shirts for the 2019 Eindhoven Marathon to show runners and spectators the way to the nearest Automated External Defibrillator (AED). The initiative, part of the brand’s race partnership (it is one of 10 Innovation Partners of the mass participation race), saw three runners wear the specially designed… Continue reading Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Mid September saw the doors open on a unique Dutch pop-up shop, created by Björn Borg, where the customers could swap drugs for sportswear. The ‘Chase the Exerhighs’ concept used the clothing retailer aims to drive home the message that you don’t need drugs to get high: similar feel-good substances are released in your… Continue reading Björn Borg ‘Exerhighs’ Pop-Up Store Sees Shoppers Swap Drugs For Sportswear
Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
Launched in the middle June as the FIFA World Cup kicked off, creative agency Iris Amsterdam rolled out its own agency campaign to leverage Russia 2018 in the form of a set of branded, football themed orange tissue boxes. Illustrated with some of the most iconic moments in the history of the Netherlands national team,… Continue reading Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
The Great Feyenoord DNA Study – Opel & Feyenoord Rotterdam
An initiative from Opel which saw Dutch side Feyenoord become the world’s first football club to carry out a study of its fans’ DNA: an activation approach which sees the brand and club leverage a contemporary social and scientific issue by blending scientific technology and sports passion in the form of an online test enabling… Continue reading The Great Feyenoord DNA Study – Opel & Feyenoord Rotterdam
